Wear your pride with custom varsity gear
Valley Varsity outfits athletes, schools, and teams across Virginia with premium letterman jackets, custom athletic wear, and spirited gear built to last a lifetime.
Who we are
Based in Augusta County, Virginia, Valley Varsity was founded to honor school pride, athlete dedication, and local tradition. We specialize in distributing handcrafted American-made varsity letterman jackets, personalized team apparel, and sideline gear built to stand the test of time.
From high school champions to devoted school communities, we partner closely with coaches, parents, and athletes across the Shenandoah Valley and nationwide to deliver premium craftsmanship, authentic chenille embroidery, and dependable local service.
Custom team uniforms for all sports are available!
Why letterman jackets matter
Letterman jackets add a true sense of pride for every school and community. They give student athletes the chance to showcase countless hours of practice and dedication on the course, gridiron, pitch, track, court, mat, or diamond. Earning a varsity letter is one of the highest athletic achievements in high school—whether it takes two years of relentless drive or four years of leadership, coaches, teammates, and the entire community recognize that effort.
A letterman jacket is a timeless, iconic symbol of accomplishment seen across generations. When your athletes earn their varsity letter, it deserves to be displayed with honors. Valley Varsity works closely with students and schools to navigate every possibility, partnering with trusted manufacturers to deliver the finest, most cost-effective jackets on the market. Every jacket is handmade in the USA and backed by a lifetime stitch warranty.
History of the Varsity Letter
In 1865, the Harvard baseball team added an Old English 'H'. The 'H' was embroidered on the gray flannel shirt. The football team started to use the 'H' in 1875. 25 years following the introduction in 1865 of the letter, it was the practice for the team captain to allow certain players who played in the most important games (Yale or Princeton) to keep the 'H' jerseys as an award. If a player did not play in an important game, the player had to return the jersey at the end of the season. Awarding the 'H' jersey may have been the birth of the varsity letter as an award. The Letter-man sweater was first regularly used by the 1891 "Nine" (baseball) and was black with a small Crimson 'H' on the left breast. In the 1930s, the letter award started to appear on leather sleeved, wool-bodied jackets. That style remains today.
Custom apparel and gear for every champion
From iconic wool letterman jackets to custom sideline apparel and spirit wear, we bring exceptional craftsmanship and local dedication to every piece we make.
Varsity letterman jackets
Celebrate achievements with traditional wool and genuine leather letterman jackets, personalized chenille patches, embroidery, and tailored sizing.
Custom team uniforms (Under Construction)
Equip your team with performance jerseys, warmup suits, and sideline gear engineered for durability, comfort, and bold team identity.
School spirit shop (Coming Soon)
Boost school pride with custom fan wear, hoodies, caps, and spirit apparel designed for students, parents, alumni, and community supporters.
"The letterman jacket we ordered exceeded every expectation. The leather quality, chenille patches, and stitching are second to none—our student wears it with tremendous pride."
Mark R., High school athletic director
Shenandoah Valley Pride
Valley Varsity is dedicated to outfitting athletes, students, and local organizations with premier custom apparel. We blend time-honored craftsmanship with attentive local service to make ordering your team or school gear seamless.
Frequently asked questions
Have questions about sizing, turnaround times, or placing a team order? Here are answers to the most common questions our customers ask.
Get in touch
Crimora, Virginia
United States
Contact information
540-241-3365
valleyvarsitysales@gmail.com
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